This morning's Wall Street Journal article, "The Guilty Secret to Giving the Best Gifts" is an interesting one.
In it, the author ponders this question: What makes a good gift? An idea I've often pondered myself.
Sometimes I give things I like in hopes that the recipient will enjoy them as well. This works if the recipient is crafty or a foodie or a reader. Sometimes I give hand-made items -- a gift of myself, so to speak. This works if the recipient likes hand knits... For our family gift exchange, I have been given a list of very specific items that the recipient would like -- something I don't find particularly satisfying but the giftee always gets exactly what he or she wants this way.
The author of the article quotes several behavioral economics journal articles (I didn't know there was such a thing) which examine a guilt-centric approach to successful gift-giving. In a nutshell, the articles discuss the idea that alleviating the guilt of the receiver -- guilt at self indulgence most often -- is the secret of a good gift. Get 'em something they wouldn't buy themselves.
He says this can be something extravagant, but more successfully the gift wouldn't be overly expensive, just something the person would decide not to buy him or herself. Like a funky jacket when the giftee already has several perfectly good coats. Or a decorative item with a specific theme. Or a particularly useful item, the use for which might be accomplished with something less ... well, specific.
The author also says that disconnecting the consumption of an item with paying for it is another aspect of a good gift. You know, the joy of eating expensive chocolate that's been a gift -- gosh this is so good and I really don't have to think about the fact that it costs $6 for four caramels. Same goes for expensive coffee -- which you know I love. That's the beauty of a Starbucks gift card, of course. My $4.65 Venti-peppermint-mocha-non-fat-no-whip tastes a lot better when that window guy can slide a card rather take a $5 bill and give me back pennies and a quarter...
This article speaks to me for this reason: I sent this link to my husband and this link to my in-laws when they asked what I wanted for Christmas.
Right on!
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